Devendra Shah, Chairman, Parag Milk Foods, at the launch of Gowardhan Fresh and Tea Star Milk in Hyderabad on April 14, 2015
| Photo Credit:
NAGARA GOPAL
Joining its larger peers such as Amul and Mother Dairy, Parag Milk Foods Ltd has announced a ₹2 per litre price increase on its Gowardhan fresh milk range, effective immediately across all markets. The revision is driven by rising costs of milk procurement, the company said in a statement.
Ajay Singh Barodia, President, Sales, said, “This adjustment helps us support our dairy farmers facing increased input costs, while continuing to deliver pure, fresh milk to our consumers.”
Gowardhan milk is sourced directly from farmers and undergoes stringent quality checks to ensure safety and consistency, the company said.
Liquid milk sold under the Gowardhan brand accounts for about a tenth of Parag’s revenues, while the value added products account for the rest. Parag Milk Foods reported a profit after tax of ₹36 crore on revenues of ₹885 crore for the third quarter ended December 2024.
Dairy firms Amul and Mother Dairy had announced a ₹2 per litre hike in milk prices on Wednesday citing rise in procurement costs.
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Published on May 1, 2025