Social media monitoring helps you protect your brand’s image on social platforms. And the right tools make it even easier. We’re about to cover 13 social media monitoring tools you can use…
Category: Digital Marketing
Google March 2024 Core Update: Major SEO Changes Explained
On March 5, 2024, Google announced the launch of the March 2024 Core Update. The update is without doubt, one of the most significant SEO events of 2024. This is due to…
What a Content Hub Is & How to Create One (+ Examples)
For your content to be impactful, search engines need to be able to find it and understand it. To increase the chances of it appearing in search results and reaching your audience. …
How to Measure SEO ROI (with Formulas)
Are you unsure about potential SEO returns for your business? Or maybe you need help justifying your SEO budget to stakeholders. Either way, it’s important to understand SEO return on investment (ROI)….
A Simple Guide to Seed Keywords (+5 Ways to Find Them)
What Are Seed Keywords? A seed keyword is a keyword without any modifiers, also known as a short-tail keyword. It’s typically made up of one or two words and has a high…
Meaning, Examples, & Pro Tips
What Is a Heading Tag? Heading tags are HTML elements that define headings and subheadings within web pages. They help readers and search engines to understand the hierarchy and relevance of the…
What It Is & How to Avoid It
What Is Over-Optimization? Over-optimization in SEO means you’re trying too hard to make your website appear at the top of search results. This can happen when you stuff your content with too…
How to Check Your Ads
The Google Ad Preview and Diagnosis Tool is designed to check your ads in a live setting. It allows you to view a search engine result page (SERP) to see if your…
How to Do a Reverse Image Search on Mobile & Desktop
What Is a Reverse Image Search? A reverse image search involves using an image to look for similar images online. For example, check out this Google reverse image search results page: We…
How to Win New Customers
Your customers are your company’s most valuable assets. So, you need to have a solid customer acquisition strategy that consistently brings new customers to your business. Helping you generate more revenue and…