Quick Summary
- Amazon Alexa business listings help increase your chances of appearing in voice search results.
- Optimizing for voice search can boost your visibility across multiple voice assistants, including Siri and Google Assistant.
- Semrush Local provides comprehensive tools for managing and optimizing your business listings across various platforms.
Alexa voice search isn’t as simple as claiming your profile. You need to know the tools that connect you to the world’s biggest retailer if you want to boost your voice search presence. Here’s how to get your business listed on Alexa voice search, tap into this growing trend, and enhance your search visibility.
The importance of Amazon Alexa business listings
Amazon Alexa has rapidly become a leading voice assistant in the market. With 500 million+ Alexa-enabled devices sold, businesses can’t ignore the popularity of voice search via Amazon. In a survey of Americans who own a smart speaker, 65% said they have an Amazon Echo in their home.
Voice search is no longer a futuristic concept; it’s a reality shaping how consumers interact with local businesses. People use voice search to find contact details, get directions, and even make purchases.
Amazon Alexa has a vast and growing audience who prefer using voice search over traditional search engines. With an Amazon Alexa business listing, customers can easily discover your business via smart speakers and mobile devices. This can improve customer satisfaction, as people are more likely to choose businesses that are easy to deal with.
Speak up: Semrush Local simplifies the process of getting your business on Amazon Alexa. It also ensures your information is accurate and up to date for other top directories that voice assistants use.
How to list your business on Amazon Alexa
Amazon Alexa doesn’t offer a way to directly submit or claim your business. Instead, the platform relies on third-party platforms to provide local business information to its users. Semrush Local connects local businesses to Amazon Alexa, as well as 150+ globally supported directories.
Connecting your business to Amazon Alexa via Listing Management only requires that you subscribe and submit your essential details. The tool does the rest for you and also publishes to directories used by other voice assistants.
Optimizing for Amazon Alexa or other voice assistants
Voice search is not limited to Amazon Alexa. Assistants like Siri and Google Assistant also need local information for their users. So, by optimizing your business for voice search in general, you’ll reach a broader audience.
The foundation of any effective business listing is accurate and consistent information. Ensure your business name, address, and phone number (NAP) data are uniform across all platforms. Inconsistent information can confuse voice assistants and reduce your chances of appearing in search results.
Voice search queries tend to be longer and more natural than standard text searches. Optimize your website and business listings with long-tail keywords that reflect how people speak. For instance, instead of using “coffee shop,” use “best coffee shop near me” or “coffee shop open late.” Additionally, include local keywords that specify your city or neighborhood to attract nearby customers.
Key to success: Use the Keyword Magic tool to find question-based keyphrases to get your business on more voice assistants’ radars.
Customer reviews also play a role in voice search optimization. One study found that Yelp listings with average ratings below 4.5 are less likely to appear in Siri search results.
Encourage satisfied customers to leave positive reviews on platforms like Google Business Profile, Yelp, and Facebook. Responding to reviews, both positive and negative, demonstrates your commitment to customer satisfaction and can improve your online reputation.