Limited100, a British-made luxury car art brand based in the East Midlands, is celebrating a significant milestone—its 400th customer. The business, which specialises in exclusive, handcrafted automotive prints, has gone from strength to strength since its launch in 2020.
Founder Simon Wright, a passionate motoring enthusiast, shared what sparked the idea for the company:
“I started Limited100 because after moving into my first home I was searching online for some artwork of a Lamborghini Miura, which I regard as the most beautiful car of all time and I couldn’t find anything of super high-quality that was handmade, so I decided to create a company of my own that celebrates the handbuilt artisanship that Britain is so synonymous with.”
Limited100’s 400th customer came from Portugal and selected a Ferrari F40 print to mark their CEO’s 40th birthday—proof of the company’s growing global footprint and the appeal of its bespoke products.
“At the business’s conception, I began working with a carefully curated group of award-winning photographers and to ensure exclusivity, each print we produce is limited to 100 units ever, hence our name,” Simon explained. “The edition number is picked at random for each order, unless a customer reaches out for something specific. For example, edition 8/100 is popular with our Japanese customers, and we recently had an order for someone’s 50th birthday, so as a thank you for their custom we gave them edition 50/100.”
A proud member of the Made in Britain community, Limited100 has ensured its production process meets strict UK manufacturing standards.
“In 2020 I applied for Made in Britain status, and eligibility requirements included manufacturing and assembling a physical product in the UK, and that 80% of our value chain is in the UK. Because our printing and framing are completed in Nottingham from UK-sourced materials, our application was approved and we now display the Made in Britain logo on our website, the backs of our frames, and certificates of authenticity.”
The company’s automotive prints are available in a range of sizes, from A3 all the way up to 5 metres wide. Formats include print-only, framed, canvas, aluminium composite and acrylic glass. Fully bespoke, they can print any format their customers request.