Apple is reportedly working on a major design shift for its iPhone 18 Pro models, expected in 2026. According to The Information, the company aims to move Face ID sensors under the display, eliminating the pill-shaped cutout seen in recent models. The front camera will still be visible as a small punch-hole, likely in the top-left corner, which could signal the end of the Dynamic Island introduced with the iPhone 14 Pro. While it’s unclear if the feature will be removed entirely, Apple may preserve its functions in software form.
iPhone 18 Pro Models Rumored to Feature Under-Screen Face ID With Top-Left Camera Hole https://t.co/j1rP72xPlO pic.twitter.com/2vHqSd4WcH
— MacRumors.com (@MacRumors) May 3, 2025
The move to under-display Face ID would offer a true full-screen experience for the first time, giving the iPhone a cleaner and more immersive front design. Display analyst Ross Young has previously predicted this change, adding weight to the report. If successful, this would mark one of the most significant visual upgrades to the iPhone in years, though it hinges on Apple perfecting the tech to ensure Face ID remains reliable under varying lighting and usage conditions.
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Apple is reportedly planning a shake-up in both design and product launch strategy for its future iPhones, starting with the iPhone 18 series. According to The Information, the company may begin staggering releases — with the iPhone 18 Pro, Pro Max, and possibly a new iPhone 18 Air arriving in September 2026, while the standard iPhone 18 and iPhone 18e could launch a few months later, potentially in early 2027. The move aims to keep consumer interest high year-round and boost sales during quieter periods, marking a departure from Apple’s traditional all-at-once fall launch.
Insider: Apple plans to change iPhone release cycle starting in 2026
• Apple will release the iPhone 18 Pro and Pro Max, iPhone 18 Air and a new foldable iPhone in the fall of 2026.
• But the release of the basic iPhone 18 and 18e is planned for spring 2027. pic.twitter.com/megZN43VNF
— Iftekhar (@IamIftekher) May 4, 2025
The iPhone 17 Air, set to launch later in 2025, is seen as a trial for this strategy. With its ultra-slim design and limited production, it will test consumer response to unconventional models. Meanwhile, Apple is also reportedly working on its first foldable iPhone, which might debut alongside the iPhone 18 Pro lineup.
If true, 2026 could bring Apple’s most varied iPhone lineup yet — featuring Pro models, a thin Air version, entry-level editions, and a foldable device — indicating the company’s intent to diversify its offerings and stay competitive in an evolving smartphone market.
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