British couple Uttam and Rakshita Parmar have been recognised on the global stage after their Florida-based holiday rental, Aura Sunrise, won the prestigious Most Unstoppable Brand Award.
The accolade celebrates their exceptional creativity and determination in crafting a truly distinctive holiday destination. Since opening in February 2025, the Orlando-area property has captivated international guests with its bespoke themed interiors and luxury amenities.
Drawing on more than 30 years of family holidays to Florida, the Parmar family decided to transform their personal passion into a business venture. In July 2024, they purchased a property in Orlando’s sought-after Champion’s Gate community. By February 2025, Aura Sunrise had opened to guests, providing families with a vibrant, fully immersive holiday experience unlike any other.
Aura Sunrise is more than a place to stay, it’s a full holiday experience. The nine-bedroom home sleeps up to 24 people and boasts:
- Harry Potter, Star Wars, Marvel, Toy Story, Princess and Disney-themed rooms
- Luxurious master suite, under the sea and golf-themed rooms
- A Mario themed games room and cinema with surround sound
- A saltwater pool, spa, and golf challenge
- On-site scavenger hunts and challenges for guests
Set minutes away from Orlando’s iconic attractions, the home is also part of a luxury resort community featuring its own water park, golf courses and other amenities.
The couple say winning the Most Unstoppable Brand Award is proof that following a passion can lead to something truly remarkable.
“We poured our hearts into Aura Sunrise, and this award means the world to us,” they said. “We wanted to create somewhere families could make magical memories without feeling like they had to be in a theme park every day. Guests often tell us it’s the most unique place they’ve ever stayed, and that’s exactly what we hoped for.”
Guests can book Aura Sunrise directly at AuraSunrise.com to save on platform fees, or through Airbnb and VRBO. The couple share behind-the-scenes updates and guest stories on Facebook and Instagram, where the home’s popularity continues to grow.