Thus begins Reliance Industries Limited’s other battle front, which is the Indian consumer electronics market, with global and local stalwarts like Samsung, LG, Tata and others in intense competition. The Mukesh Ambani-led RIL’s subsidiary Wyzr (a play on wiser) is directed at desi consumers as a perhaps wiser alternative in the cluttered market that still doesn’t have the JIO monopoly, Reliance have in the telecom sector. The website of the new Reliance venture is live with the ‘Air Cooler’ segment offering personal, window, tower, and desert coolers. The ;Electricals’ and ‘Small Appliances’ section is not updated yet with any products. However, the thumbnails in the site’s wallpaper suggests a plethora of home appliances ranging from mixer, grinders, refrigerators, ovens, to televisions and more.
Reliance Launches Wyzr, India’s Consumer Electronics, Home Appliances brand: All You Need To Knowhttps://t.co/LdaXLUhenV
— TIMES NOW (@TimesNow) April 29, 2024
Per the Economic Times, Reliance is currently finalizing production agreement with Onida’s parent Mirc Electronics and Dixon Technologies. The publication also states that RIL might go for a joint venture with Sanmina Corp for production via its own plant. Pegged cheaper than foreign brands (read Samsung, LG, etc), Wyzr products will be available through Reliance Retail’s digital stores, independent dealers and other regional retail chains. Currently Samsung, LG, Haier, Daikin, and Whirlpool makeup up 60% of the Indian consumer electronics market share, which is worth Rs 1.10 lakh crore.
See Also: Reliance JioCinema Launches Sabse Sasta Streaming Plan To Take On OTT Giants Netflix And Prime
See Also: Isha Ambani Led Reliance Retail To Take On Zara, Mango With New Premium Fashion Brand ‘Azorte’
See Also: Reliance Jio Beats China Mobile To Become World’s Largest Mobile Operator; Internet Slams Ambani’s Monopoly
See Also: Meta Joins Hand With Mukesh Ambani’s Reliance To Set Up Firm’s First Data Center In India